The Evolving Brand of You Marla Gottschalk

The Evolving Brand of You Marla Gottschalk Photo by John Baker on Unsplash Ive just re-read Tom Peters classic article The Brand Called You. Revisiting this piece just seemed the right thing to do. As individual contributors, we may not change as the Coca-Cola logo or Ford Mustang might. However, aspects of our own brand do evolve over time. The trick is to recognize (and express) that evolution effectively. Dan Gilberts TED talk, The Psychology of Your Future Self (See it here) discusses how we underestimate the power of time. (He calls this the end of history illusion) Life and work are never static. As a contributor, you are not either. Thats what we forget to acknowledge. That we are ever-changing â€" even if that shift isnt obvious. Case in point, when working toward my degree, I was very much enamored with quantification. Fascinated with the notion, that a correlation coefficient could describe how an instrument could predict future performance â€" motivation theory was the last thing on my mind. I gravitated toward topics that allowed me to differentiate between groups of people statistically. However, when I sat for my qualification exams, the outcome was not what I had expected. The professor whom I least identified with (he taught motivation theory) let me know that I excelled in the question he designed to evaluate his topic area. I was shocked. Not what you expected right?, he expressed with a smile. I truly didnt know what to say, because I was disappointed. I felt the topic was a bit fluffy â€" if you get my meaning. Fast forward. and Ive found myself thinking more and more, about organizational culture and how this motivates us. Validation of selection instruments doesnt seem all that appealing. Yet, the idea of shifting energy within organizations certainly does. I had gravitated â€" slowly but surely â€" toward the outcome of my qualification exams. Life and experiences may have contributes. So, Ill say this. Recognize evolution. Embrace it. Lean in and explore it. If you feel the need to shift your brand, claim it. But above all, try not to ignore it. Dr. Marla Gottschalk is an Industrial/Organizational Psychologist.   She is a charter member of the LinkedIn Influencer Program. Her posts on workplace topics have appeared in Forbes, The Huffington Post, US News World Report and The World Economic Forum.   __________________________________________________________